As the name suggests, the cost of advertising site mainly depends on the number of clicks. With the increase in the number of clicks increase, the cost of running an ad also increases. The idea behind Pay-Per-Cost is that you have to pay only that amount when that ad gets a click.
It has been found that approximately 45% of businesses use pay-per-click (PPC) advertising so that their businesses can grow. In 2019, it has found that 7 million investors had spent approximately $10 billion in PPC ads only and it helped in increasing 50% of web traffic.
Read more: SEO Vs. PPC – What Will Bring You More ROI?
In coming years, organizations will increase their PPC budget in order to get more profit. According to WorldLead data, 68% of brands reported that their current budget for PPC(Pay Per Click) is more than last year.
Learn How PPC can help in the Success of the Business?
There are some reasons for using PPC in online marketing. These reasons include:
1. Aids in Cost-Effective Advertising
PPC is a very cost-effective method of advertising for organizations. Especially, it works for small businesses. It can only be cost-effective if you follow some rules. Initially, the PPC campaign must be small and you are required to spend more money on this ad campaign.
This is measurable as you can easily measure the response of your PPC ad. The payment can only be done when someone clicks your ad. Therefore, only the target audience clicks your ad.
2. PPC helps in getting Instant Targeted Traffic
This is an effective and fastest approach that can help in reaching the target audience only. The target audience can help in getting more leads and can enhance the company’s sales as well as revenue. Search Engine Optimization (SEO) is very necessary as it can help in getting more benefits. PPC ad campaign enables you to select the actual location where your ad will be displayed by using some specific keywords. It will help in displaying your ad at the top while searching.
3. Measurable Unit
Using PPC on the site can help you to get some useful information related to the audience who are interested in your product or services. It becomes easy to find some metrics like measuring profitability, return on investment and the clicks can be accessed.
The main reason for investing in PPC Services Agency is to get a higher value of Return on Investment (ROI). It has been found that the ROI of AdWords in 5x more as compared to online marketing. The organizations that use PPC can get 37% more revenue.
4. Businesses get Increase in Profit
PPC provides a high return on investment (ROI) when it is compared with other marketing types. The expenditure can be limited by making it cost per click. The keywords should be taken care of while implementing PPC on your website.
The keywords’ price ranges from $1.16 per click to $7 per click. WordStream has found that the normal value per click is $2.69 on the Google search network and $0.63 on the Google display network.
5. PPC is Amazing for Low Ranking Websites
When someone searches your product, your ad must be at the top of the search list. If it doesn’t, your PPC campaign can jump over the top positioning sites and your business can rank at the top with well-known names.
6. Reaching to the Target Audience
PPC campaigns can reach both local as well as international audiences. Your target audience can cover a wide range. It will not be limited to just a specific target range. This can help in increasing the revenue and sales of the business. This target audience includes persons who are interested in your product.
It has been observed that the main reason for the increase in business revenue is because of targeting a local audience. It helps in developing leads and then converting these leads into business. 75% of online consumers are more interested in visiting stores.
7. PPC can enhance the Website Traffic
PPC advertising campaign can help in increasing your web traffic. It can enable your site to get a large number of clicks as these clicks are made by the audience who is interested in your products.
8. Users can get Brand Awareness
PPC can help in providing better visibility to the target audience. According to a report of WordStream, 41% of clicks are made by the top three results on Google search. Some entry-level-questions are made for better prospects. Therefore, ads must be developed so that they can get attention and enhance your brand awareness. It has been found that 36-50% of consumers are unable to differentiate between paid ads and organic content.
Learn more: How Zero Budget Branding Works on Social Media
For instance, you may use your best online blogs to start intrigue and can help in generating new leads. According to the following image, the feature and meta-tag of the advertisement should include some value proposition that can be found relevant by newcomers.
9. PPC provides Geo-Targeted Ads
By using PPC, it becomes easy to select the geo-location where your ad can be visible to the audience. Displaying the PPC ad campaign to the local audience will be visible if you can only be operated in the local market. The time when this ad will be displayed and the location can be selected by the business owner.
When you are using Google Adwords, you can also use your actual address at the ad. It can help in showing it relevant to the audience and will convert it to higher CTR, that is, click-through-rate.
10. Refine and Optimization
The low cost and speedy outcomes of PPC let you adopt an iterative strategy to PPC ad campaigns. By including an ad campaign for a few weeks and then using tracking tools can help in monitoring and refining the impact of this ad campaign. By using some tools like Google Analytics, Google Adwords, and WordStream can help in providing reports that can distinguish and detail about the best ad.
Read more: Features of Web Analytics in SEO
By using Google Analytics with Google Adwords can enable you to monitor the ads that are converted to leads, page views, and total sales. This can also be used to find which ad is more effective and what the reason is for this and this can help your business to improve your online marketing strategy.
From the above discussion, it can be concluded that PPC can be the best choice for any type of business whether small or large. It is mainly a part of an online marketing strategy that can enable you to capture target leads that can be easily converted to opportunities. Using PPC can help the businesses to be at the top in Search Engine Optimization and hence enhance their customer reach.