10 Most Important Features of Web Analytics in SEO
What is data? Time and again we hear all the leading MNCs and organizations talking about number crunching plans and ways of improving their numbers. However, data, when not managed properly, are mere numbers that make no sense at all. One other important factor to take note of is the fact that keeping a track of a large pool of numbers and all this data is not an easy task.
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As technology has developed and progressed over the years, so have the ways to keep a tab on all the data that is generated. After all, we already know that data won’t be considered as data if it is a pile of information lying in an unsegregated manner. To make sense and to be complete, the data needs to be fetched and analyzed in a manner that it can be represented to make sense.
But before we take a look at the tools that effectively help organizations conduct web analytics, let us try and understand why this step is so very important and can’t be missed out on.
ASSUMPTIONS = MISCONCEPTIONS: A lot relies on the data that one procures from various ways and methodologies. And it very important to make sure that all this data churned is used effectively and in the right manner, after all, taking data as it is can lead to assumptions which in the long run can prove to be very catastrophic for your business. A lot relies on your marketing numbers and if you don’t analyze them properly, it can mean that you might end up investing in a wrong marketing plan.
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So, the moment you have data and numbers available, make sure that you make no assumptions and use the correct features of web analytics that can help you devise a better and more beneficial marketing strategy. Also, it is important to remember that the data that your website provides is the most important and relevant, and with this relevant and important data, it is crucial that you use the right analytical tools. Here we bring for you the top 10 tools that can be used for efficient web data analysis.
Top 10 tools that can be used for efficient web data analysis
Go Google Analytics 360
Top of the list is the analytical tool that is powered by the pioneer search engine Google. Google analytics is very easy to use and is easily customizable. The best part is that with Google Analytics you can gather all the relevant data on your target audience such as their age, location and the devices that they use to access your website. If you are new to the world of web analytics then choosing Google Analytics 360 is the correct choice since it is easy to use and very easy to get used to. For most users it is free and for those businesses that are large in size, the pricing starts at $150,000 per year.
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Don’t go data crazy and use Crazy Egg
A slightly more comprehensive but still easy to use analytic tool is the Crazy Egg. The most important feature that comes with this tool is the ability that has to generate heatmaps and scroll maps that show you the location and the demographics of all those people who visit your website. With the help of this tool, you can judge and see how often your website is getting traffic and which is the area that is visiting it the most. Many big companies like GoDissertationHelp are using this tool. The other feature of this tool is that Crazy Egg offers 4 plans according to which you can choose to pay. The plans are $29 per month and the pro version can be assessed at $189 per month. Fresh starters can use this plan free of cost for the first 30 days.
Get click ready with Clicky
Considered as one of the most powerful and flexible analytical tools, Clicky is often considered to be as good as its competitor Google Analytics 360. Having said this, Clicky has some features which Google Analytics does not offer till date.eg. Its big screen which gives you access to all that is happening on your website (how many visitors, what they are doing and when they are leaving). Those using Clicky get the additional eagle view of the Twitter analytics feature as well. People can use this tool for free, however, to unlock all the features one will need to pay for which the plans start from $9.99 to $79.99 per month.
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Love all the data with Kissmetrics:
Getting bulk information of all your visitors is easy, but what if you want the isolated information of each customer’s journey? Well, the answer to this question comes with the tool Kissmetrics. Rather than giving a chunk of data, Kissmetrics is more a people focused tool which gives you an understanding of what is being purchased by which age group and what is it that is affecting the buying matrix. The best part is that Kissmetrics starts from a reasonable rate of $500 per month.
Feel the data’s beat with Chartbeat
Have you ever wondered how people react to the information that you put on your website? If you want the answer to this one question then Chartbeat holds the answer. Chartbeat is the analytical tool which gives you insights into how people are interacting and reacting to your content. The only information that we have of their pricing is through the third-party mentions that state their prices start from $7000 per year.
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Get optimizing with Optimizely
How do you know if your website is responsive enough and is not facing any glitches when landed on? The solution comes with the tool Optimizely. This is one of a kind tool that allows you to run A/B tests on your website so that you can optimize it in the best way possible without putting it on hold. The prices are said to be starting from $36,000 per year.
Get rolling with SEMrush
SEMrush is an all-rounder. It acts as a marketing and an analytical tool rolled in one. If you wish to track your SEO and PPC functioning together, then SEMrush is the best way of going about it. This tool gives you the exact understanding of which keyword is generating traffic on your competitor’s website and use the same keywords to generate traffic on your website. SEMrush starts at $99.95 per month and goes up to $399.95 per month.
Make friends with data with Matomo
It was earlier known as Piwik and was a hot favorite along with Google Analytics. It is highly customizable and it’s easy to use interface makes it even more acceptable to the analytics team. They have an extensive library with options of 70 plugins that can be used to get more information on the data that you have. Matomo is mostly a free tool however, some of the plugins may cost.
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Understand the data mix with Mixpanel
Very similar on the lines of Google Analytics this tool also acts as a marketing and analytical tool together. The main feature of this tool is event tracking. With the event tracking tool of Mixpanel, users can specify beforehand the events regardless of which plan they are using. The free account of Mixpanel offers selective usage however; the optimum usage can be used by paying $999 per year.
Beat the data heap with Heap
The 2 main benefits of the tool Heap is how simple it is to use and how thorough it is with all the information and analysis that it gives. A comprehensive tool that gives all information starting from form submissions, page views gathered and all this information is given in a granular format. Heap is a free tool if you have less than 5000 visitors, for prices one can get in touch with Heap directly.
Data needs to be managed and analyzed in the best way possible so as to get optimum results. To make sure that all your data is analyzed properly it is important to choose the correct analyzing tool. Happy Data Analyzing!
Author’s Bio – Being Homework Helper in InstaSolv, Henry Jones is a Digital Marketer/Content Specialist who loves to write content and working in GoDissertationHelp, an academic writing service company which provides the best dissertation writing services in the UK.
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