The internet has penetrated almost all aspects of the business as well as our lives. Today more than 3 billion users access the internet for various purposes. Now people first go for “Google” when it comes to making a purchase for any product or service. If they want to know anything about a particular business, then they go online and can get every small detail about the brand. Thus it becomes important for businesses to consider digital marketing for their business as it helps them stay on the top of search results so their customers can find them easily whenever they want.
Opting for a digital marketing strategy is one of the accurate ways to reach your followers and customers online. It can help businesses to grow their business on a large scale. If businesses want to engage with today’s consumers, then it becomes important for them to cultivate their presence online and how they can do that? Simply by leveraging digital marketing strategy for their business.
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Know Which Digital Marketing Strategy Can Prove to Be Worth for Your Business
Once you develop your business successfully in the market, make sure that you choose the right digital marketing strategy for the same. This can help you to drive more potential customers and convert them into your business leads.
A powerful marketing strategy can provide numerous benefits like improving your business values, critical demographics, and many other crucial elements. Thus businesses need to make sure that they leverage the advantages of both strategies online as well as offline. There are various marketing tactics that businesses can consider to boost their business growth in 2020.
Create Informative and Unique Content
Businesses need to focus on creating informative and unique content for their customers. Content marketing is considered as one of the essential parts of marketing as it helps businesses to drive more lead for their business. According to research, businesses who have considered blogging in their marketing strategy have received 67% more leads than those businesses who do not consider it.
Blogging is considered as one of the essential parts of content marketing, and it helps businesses to transfer their message to their targeted customers. More importantly, entrepreneurs use content marketing to drive more customers are 13 times more likely to increase their business ROI. It can be considered as one of the proven tactics on your website. (Source)
Social Media Marketing
Social media has much to contribute much high to entrepreneurs if they consider it. Today almost 70% of consumers agreed that they are more likely to prefer social media platforms for customer support, while only 33% of customers are such who use the platform for communication purposes. (Source)
Today almost all the businesses are using social media platforms to be a part of healthy competition. They also use it to show the utmost care for their existing as well as new customers. If your prospective customers fail to find you on social platforms, then they will definitely choose to move out to your competitors who are having their presence on the social platform.
Businesses have started understanding the importance of having a presence on social channels, more than 93 of businesses prefer to use social media platforms like Facebook and others like Twitter, Instagram, and many others.
The platforms choose when it comes to social media strategies totally depend on the type of audience you want to target. When you want to target more audience at the same time then you can consider a platform such as Facebook or Instagram, almost 2.5 billion users are measured as monthly active users as per the fourth quarter of 2019 while Instagram has 800 million monthly users and its social engagement rates of it 58% is quite higher than Facebook.
Today the end number of tools and techniques is available in the market, which can be used by enterprises to automate their marketing process. The application of AI developed by mobile app development firms or any other advanced tools developed by them can save your team time to a great extent and help them to focus on other activities of their business.
There are several ways to choose tools for marketing, entrepreneurs can consider it on a various basis like a/b testing, effectiveness, and much more. This advanced marketing tools can help businesses to protect and manage their crucial data, it also offers them a seamless marketing experience.
One of the most impressive ways to share your content and message to your targeted audience is video. It can represent your business in the most effective manner. If businesses want to explain the importance of their business product or service, then they can go for video marketing.
Learn more: Harnessing YouTube Marketing Power
According to Aberdeen Group, research represents that those businesses that opted for digital marketing experienced 49% more annual growth in revenue compared to others. Some of the video types which businesses can consider to advertise their business are:
It really doesn’t matter which type of content you create, as all are for a specific purpose that is creating brand awareness. Video marketing can also lead to valuable conversions, it improves conversions rate almost by 80%. Thus a brand whose objective is to achieve business growth in lesser time has to consider developing a video marketing strategy for their business.
Search Engine Optimization
Businesses who consider SEO in their marketing strategy can easily drive more traffic to their business. It also helps brands to rank high on the search results so that customers can easily find them whenever they search for a similar keyword to their business. There are mainly three types of SEO which businesses can consider for their business, they are:
- On-page SEO
- Off-page SEO
- Technical SEO
The recent report represents that almost half of the world population prefer to go online on SERPs to check only top-five listings. And those business websites which rank high on SERP get 95% more web traffic compared to others, therefore businesses have to consider search engine marketing for their business as it can help them to drive more traffic to their website and convey customers to buy their business product or service.
Pay Per Click Advertising
For businesses who have just opted for digital marketing, they have to consider PPC advertising for their business to get quick results for their business. It can boost your website ranking on a search engine, thus if your business page is ranking back in the search result, then you definitely need to consider PPC advertising for your business to increase your visibility on the search engines.
Businesses can even earn $8 for each $1, which they spent on Google Ads. Google is effectively handling more than 60,000 searches per second and more than two trillion searches per year, thus it can be considered as one of the platforms to start your PPC campaigns. (Source)
Today many businesses are planning a special budget for their PPC campaign as they know that they can earn impressive ROI after considering it. If any of the businesses decide to leverage other advertising platforms, then on an average ROI is $2 for each $1 invested. After exploring and considering various tactics, entrepreneurs need to decide which PPC campaign is best for them.
Digital marketing has much to offer to businesses and those entrepreneurs who are avoiding considering it is losing many of the opportunities. It provides them the best ways to reach more customers and grow their business worldwide. When it comes to digital marketing, enterprises have a variety of marketing strategies from which they can choose the one which helps them to achieve their targeted goals in lesser time.
Read more: SEO Vs. PPC – What Will Bring You More ROI?
They can choose from a different strategy like email, PPC, SEO, SEM, video, or any other to grow their business. Whether businesses are looking forward to improving their business revenue, sales, and loyalty, then they can consider digital marketing as it provides excellent results. It will help them to improve the overall growth of their business.
Manoj Rupareliya is an Online Marketing Expert and Blogger. He is an experienced writer with expertise in the field of technology, blockchain, crypto, AI, Digital Marketing and SEO. All the blogs he writes are aimed at providing credible help and insights for readers who want to stay updated all the time.