According to www.sproutsocial.com, 71% of the businesses have an Instagram presence. There is no doubt to the fact that there is a huge impact of the visual contents on various social networking sites. It has become extremely common to upload a picture along with any relevant content. And if you are looking into Instagram, it is completely visual and will help you to upload only interesting and creative pictures that are associated with your brand. Numerous brands from different parts of the globe are scrambling to gain a proper understanding of the undivided benefits of Instagram. Moreover, businesses have also understood that the rise of this visual platform is undoubtedly astronomical. Instagram is huge mostly because it is capable of connecting people with the help of the visual elements.
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Connecting with the customers across numerous channels
Using Instagram along with your business website helps in connecting with numerous customers across a number of channels, which is responsible for increasing the cross-channel engagement. For instance, if you are interested in displaying pictures from the Instagram account directly on the website, you have to know about how you can do it. Chances are that a customer who might be browsing this site is not following you on your Instagram account.
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However, when they are coming across numerous Instagram photos, they can click through them to view the Instagram account, follow you, and connect with your brand later on. Making use of Instagram photos provides the opportunity of connecting with the customers despite their location.
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Making use of marketing materials
Everyone has a short time and hence, making use of Instagram photos in the marketing plan that you have, helps in working smarter, by providing convenience and simplicity. You need a proper marketing strategy and you can repurpose the photos across different channels. This will help you to leverage the photos as marketing images for your website or Instagram advertisements. This is going to save you from creating more content within a short time. Gaining followers for Instagram will help in increasing your profile’s credibility.
Attracting engaged traffic and building a community, which will keep coming back
Another important benefit of making use of the Instagram pictures is that the traffic that is going to come from the different photos are going to be truly engaged. Instagram is competent to drive more traffic in comparison to the other social channels. A study has already proved that the time spent by people on Instagram is a lot more than the various channels like Facebook, YouTube, Reddit, Pinterest, etc. This is why Instagram helps in engaging with the audience and increases the chance of bringing your customers back for a repeat purchase.
Boosting marketing by using photos from the customers
Most of the brands have solid photos from their customers, which can be used as a great strategy of marketing for increasing sales. It is considered to be a single and most effective manner of growing relevant sales and traffic. Customers tend to create and share images constantly and by taking permission from them, you have the option of using those images for marketing your business.
If you have proper knowledge about the benefits of Instagram photos for your business, you will be able to use them more effectively for your marketing strategy. Consider all the benefits that have been mentioned above and work in accordance with the one that is going to help you the most.