Selecting a suitable tool from a large number of e-mail marketing services for business owners can be a tough job. E-mail marketing is one of the most effective and economical promotional methods for small businesses. Each tool has its own advantages though and entrepreneurs need to know which one suits their requirements the best. These services can be easily synthesized with websites to simplify the process of building mailing lists. A large number of startups and small enterprises migrate websites to WordPress in order to enjoy the benefit of easily integrating third-party tools. Let’s take a look at some of the best e-mail marketing services that businesses will find helpful.
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Best 9 Email Marketing Tools For Small Business
One of the best-known names in the domain, MailChimp offers a free plan for up to 2000 subscribers. It switches users to paid plans, once this limit is crossed. It provides complete email marketing solutions including a facility for creating attractive mail templates. The product gives valuable insight into how subscribers are reacting to a campaign. It generates growth, engagement, and revenue reports which helps in understanding audience behavior. The productivity of a campaign can be accurately assessed by tracking sales made by subscribers. The service also provides social media marketing solutions. MailChimp can also be connected to online stores and maximize their marketing potential.
An old player in the domain, AWeber offers a complete suite of email marketing and automation tools. It has a vast range of over 700 mobile responsive email templates. Users can create sign up forms, newsletters, and autoresponder follow-up emails with the tool. They can also connect the service with other online tools through its API. AWeber provides the facility to monitor the performance of campaigns by generating analytics. It helps in knowing the exact number of emails which were opened and links that were clicked. Business owners can categorize their subscribers according to personal preferences, geographical location or actions taken by users. This helps in better targeting by customizing the email content.
3. Constant Contact
Constant Contact is a powerful tool that helps create mobile-optimized templates customized with the chosen logo, images, and colors. It has a useful option for adding content blocks and single-click calls-to-action which will boost user engagement. The drag and drop editor makes the customization process simple and easy. Its range of list-building tools helps collect email addresses from the website as well as Facebook. The product offers extensive support through telephone and chat. It also provides video tutorials and user guides for understanding its features functionality. Entrepreneurs can contact the service’s marketing advisors to get guidance on framing their e-mail marketing strategy.
A powerful marketing automation tools for e-commerce operators, Drip provides a text builder as well as a visual e-mail builder. This gives flexibility to users in composing emails for different kinds of subscribers. It has pre-built visual workflows which businesses can use to improve their conversion rate. They help automate the process of targeting abandoned cart shoppers or feedback generation. The numerous integrations allow users to send text messages and display Facebook ads. The service can be synchronized with all popular online store builders like WooCommerce and Shopify. It offers a 14-day free trial after which the users have to move to a paid plan.
The next entry on this list of e-mail marketing services for business owners is ConvertKit. Designed for authors, bloggers, and podcasters, it gives access to customizable opt-in forms which can be easily embedded in a website. Users can keep track of their campaign’s performance through its dashboard which displays subscriber statistics and opt-in conversions. The visual nature of the dashboard helps in easily understanding the activities taking place in each segment. The service enables people to create personalized, automated funnels and segment subscribers according to the paths used by them.
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SendinBlue is a GDPR-compliant SMS and email marketing platform which comes in free as well as paid versions. Its drag and drop editor helps in composing appealing newsletters and HTML email templates. The service offers more than 70 free responsive design templates which can be used for targeting mobile users. The product comes in free and premium versions based on the number of emails users can send in a month. It offers numerous pre-built workflows and users have the freedom to create their own based on their variables and conditions.
Another popular product, GetResponse is a marketing automation tool which provides webinar and email marketing solutions. It also provides readymade templates and an image editor for building attractive and high‑converting landing pages. People have the option to use the drag-and-drop or HTML code editor for designing newsletters. It also gives access to 5,000 licensed Shutterstock images in addition to 500+ pre-existing templates. Another innovative feature is Perfect Timing which allows a message to be delivered only when the recipient is most active. Its intuitive dashboard enables tracking activity in real-time and checking statistics like opens, CTRs, and goals achieved.
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Infusionsoft is another powerful CRM, email marketing, and marketing automation tool. It gathers all the information about existing customers and leads which can then be used to create personalized emails. Communicating in this manner guarantees better chances of converting subscribers into paying clients. Users only need to enter some data to capture leads through their websites and categorize them into lists. The service offers a scheduling tool for managing the workload apart from a feature for generating professional invoices.
One of the most economically priced products in the domain, ActiveCampaign is another feature-rich service. It has all the necessary features for running email marketing campaigns like creating funnels and automating mail responses. The product supports collaborative efforts by enabling multi-user editing of campaigns. Users can set conditions for showing personalized content to different contacts. They can also add custom fields to forms for collecting useful information from subscribers. It also provides the facility for tracking a campaign’s effectiveness on popular social media channels.
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There are a number of e-mail marketing services for business owners and entrepreneurs must make a comparative assessment before deciding on a final product. The service must be able to fulfill their specific requirements and improve their ROI.