Digital Marketing

Is MOZ Open Site Explorer (OSE) Gone?

Moz Link Explorer Update 2018

MOZ Launched a New Tool Called “Link Explorer”: Recent Update on March 2018

Is MOZ Open Site Explorer Gone?

Answer is at present ‘No‘, but in future it will be closed. Because Moz team is working on a new tool called “Link Explorer“. It’s a new version to OSE(Open Site Explorer). In this article I want to share about a few things on MOZ Update (Link Explorer).

Open Site Explorer (OSE):

Open Site Explorer is a MOZ tool used to research backlinks, discover link-building opportunities, find external links, find internal links, 301, 302, damaging links, rank impact links.

With OSE you can generate advanced reports, do spam analysis, perform link metrics, find inbound links opportunities and just discovered links.

Here is the flow, where you can see the results of the page you want to search:

  1. Just enter the website url into the browser https://moz.com/researchtools/ose/
  2. Type the URL of the page you want to examine in the search and enter.

MOZ Open Site Explorer (OSE)

  1. Examine the page metrics like Domain Authority, Page Authority, Just- Discovered, and Established Links and add filters to see the inbound links to the page like nofollow, dofollow, 301, 302, external pages, internal pages. You can examine the results for the search page or you can see for sub domain and root domain too. See the below fig.

Moz link metrics for a domain

Why MOZ Introduced Link Explorer?

MOZ Link Explorer: Moz team introduced a new tool called Link Explorer a replacement to Open Site Explorer (OSE). The introduction of this tool is to meet most pernicious challenges like bigger index, daily updates, advanced metrics, and link tracking list. Here is the link for new tool https://analytics.moz.com/pro/link-explorer/

Daily Updates: Link Explorer updates every 24 hours and gives new DA every night. By using OSE the DA is updated monthly once. We have to wait for the update, by this daily update feature, we can see the changes every day according to that we can build the trustworthy links.

Bigger Index: OSE always supports to quality, when it comes to quantity it is an issue. This new tool supports more than 20 times larger than Open Site Explorer’s links.

Improved Metrics: To maintain better correlations with Google’s Rankings we are updated Domain Authority (DA) and Page Authority (PA) every 24 hours by considering different metrics.

Link Tracking Lists: By using this feature you can track the links associated with the page (URL) over time. Where you can create a list with a targeted URL to build the links, you can add the URLs to the list that you want to acquire links from and you can find out how your tracked URLs links to the targeted URL.

Fast Results: With this new tool “Link Explorer” page loading time is faster compared to “OSE” which yields less time more results.

  1. To get started type the URL of the page into the search bar and examine the results as shown in the fig below.

MOZ Link explorer pro version update

 

2. You can see the page metrics like Domain Authority, Linking Domains, Inbound Links Count, and Ranking Keywords of the Website.

3. You can observe the Discovered and Lost linking domain count over here. From this you can gain back the link from the lost links.

Discovered and lost links from moz link explorer

4. You can observe the metrics of the page monthly-wise as shown in below fig.

moz metrics of the page monthly-wise

5. These are the following link metrics for your given website, where you can see the top followed links, top pages, top anchor text, and linking domains by Domain Authority (DA) as follows in the below figure.

Moz Linkexplorer Link Metrics for a website

Sarah Bird, CEO of Moz, shared the audio link about the development of Link Explorer. Listen to the audio in the following link http://mozpod.libsyn.com/mozs-link-data-journey-with-sarah-bird?utm_source=twitter&utm_medium=social&utm_campaign=mp_links_18

I will get back more updates on “Moz Link Explorer” day to day…:)

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Hi, I’m Prabhakar. I am a fan of technology, education, and entrepreneurship. I’m also interested in reading and digital marketing. I have 5+ years of experience in digital marketing.

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1 thought on “Is MOZ Open Site Explorer (OSE) Gone?”

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