If you have an online business and you want to add something to engage with your customers in a better way, then you must invest in developing a mobile app for your business.
While it is important to look at the various features of a mobile app, it is also important that you should do proper marketing before the actual launch of the app.
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If you are planning to start an eCommerce business, you need to know some important factors before launching an eCommerce mobile app in the market.
Important Factors Before Launching an eCommerce Mobile App in The Market
1) Find your target audience before launching the eCommerce mobile app
Starting an eCommerce business is a challenging task and need to arrange many things. It can be exceedingly challenging to know accurately how to start an eCommerce business that will really generate good revenue. So, Before you launch your eCommerce mobile app, you should first identify your target audience and how to reach them.
When you identify your target audience, then you will be able to influence them to download your app by detailing how your mobile app will help them.
You also need to clarify how your mobile app is different from that of your competitors which are available in the market. To do this you should make a comparison of the features of your app with that of your competitors. This will help your customers to know more about the benefits of your eCommerce mobile app.
2) Fix the goals you wish to reach through your eCommerce mobile app
After you have identified your target audience the next part is to fix key performance indicators (KPI).
The reason for which you should fix the key performance indicators is that it will give you an idea of how successful you are in achieving the goals that you have set out to accomplish by launching this mobile app.
If you find after the app launch that the people are not accepting the mobile app (after looking at your KPIs) you can redesign the app to make it more attractive for your target audience.
3) Launch a marketing video to showcase the features of your eCommerce mobile app
A mobile app is primarily a tool through which your clients can get some service or information.
To make the tool attractive to your audience you need to make a visually appealing video that will showcase the outlay of the app, how to navigate it and the various features that you can access.
This will give your audience a greater idea of what to expect from your mobile app. Therefore, it is very important that you release a small video detailing your eCommerce mobile app before you launch it on the App Store.
4) Put your e-commerce mobile app on a single store
Before you launch your business mobile app you must figure out which store will give your app the most visibility.
You should not promote your app through multiple stores. You should first identify a single store and then plan your marketing strategies in such a way that the visitors from different platforms get funneled into that single site.
This concentration of all your marketing campaign to a single App Store will not only improve the rating of your app but also help you to keep track of your eCommerce mobile app and updated centrally whenever the need arises.
5) Give finishing touches to the content of your eCommerce mobile app
It is important that you should look through your content (both text as well as multimedia) to ensure that there are no issues hampering your effort to connect with your audience and provide them with a flawless service.
You should ensure that during the eCommerce app development process, the app developer has used the latest SEO strategies in the app design to ensure it gets a better ranking.
Check whether the app you are trying to launch is easily navigable, all its features are easy to access and the relevant keywords are placed strategically throughout the content to improve your ranking.
6) Register the domain of your e-commerce mobile app
Before launching your mobile app you have to register the domain of your app and also design the landing page of your app.
The landing page of your app should have the name of your app along with a description. To improve your digital connectivity you can provide an option wherein your visitor can register themselves so that they will get any new updates regarding your mobile app before its launch.
7) Test your app before its launch in the store
Once you have created a landing page for your app, then you can use analytics to tweak your messaging to ensure that it reaches the right person in the right way.
A landing person will also allow you to test the various features of your app and allow you to promote some app features with your registered users.
Social media give you a very powerful platform to reach out to your target audience.
You can use this platform to connect with people and tell them about the mobile app which you intend to launch on a particular date.
9) Use the existing network to connect with your audience
You can use the contact list of your business clients (their email address or social media accounts like Facebook, Instagram, Twitter, LinkedIn and others) to spread the message about your mobile app launch and its features.
As they are already your customers, there is a great chance that they will download and install your app on their smartphones to access your services.
10) Contact the influencers and the press to promote your mobile app
You should identify the major influencers of your sector and contact them for promoting your mobile app among their contact group.
You should also use the press to promote your mobile app amongst the readers.
11) Submit your mobile app to a store of your choice
You should always submit your app days ahead of the launch date that you are promoting through the media.
This is necessary because sometimes the App Store may seek more clarification or there might be some technical glitches that can hinder the launch. Therefore, always submit your app to the online store a few days before the actual launch date.
12) Inform everybody about the launch
After the mobile app is launched, you should inform all your loyal customers through their email about it. Additionally, you should use social media to inform your target audience about the availability of the mobile app in the App Store.
While a lot of planning goes into the e-commerce app development process, if you do not put the same amount of effort in promoting it online, then it may not give you the desired results.
Therefore, keep these points in your mind before you submit your mobile app to the App Store and get amazing result in the form of more traffic and conversion.