Have you ever wondered why certain restaurants with subpar food become so popular, while others fail while providing the greatest service? The fact is that it all boils down to their marketing plan and how successfully they’ve promoted their company and spread the news across the town.
However, in today’s digital era, where consumer decisions are influenced by smartphones and social media, word-of-mouth endorsements and classified ads are no longer sufficient. Restaurant operators must improve their marketing strategy and include digital approaches to ensure success.
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Here are some pointers on how to create a successful marketing strategy for your Culinary Arts Service:
1. Build a Foundation: An Amazing Website
Websites are often the first step in creating your internet presence and make it much easier for potential consumers to locate you. However, they do not have to be costly or difficult to create. There are several tools and technologies available to assist you in creating a professional-looking website.
WordPress, Wix.com, and SquareSpace.com, for example, both provide a large number of templates to choose from. Simply include a dynamic menu and continuously update your website content, inclusive of your menu, opening times, and news.
2. Take Advantage of Social Media
Did you realize that there are over 200 million postings about #food and 23 million about #drinks on Instagram? Social networking is sweeping the business, and now is the moment to jump on board.
Restaurants with a strong presence on social media are not only simpler to discover and connect with, but they may also help you generate more money, particularly if your design or menu is appealing (or you happen to go viral).
If you don’t have time to tackle all of the platforms, stick to the major two: Instagram and Facebook. Post mouthwatering food photos and keep your followers up to date on your newest announcements and menu additions. Starting with a contest in the shape of a giveaway is a wonderful approach to gain new fans.
3. Loyalty Programs
Who doesn’t like to be rewarded? Loyalty programs motivate customers to return, resulting in increased income. Choose a digital loyalty program so that your consumers can track their points and receive personalized offers based on their purchasing habits. As a bonus, you’ll get a wealth of useful information to help you better focus your product.
4. Leverage Google Maps
When individuals are hungry, they frequently use their phones to search the finest nearby diner. Google Maps is also six times more popular among mobile phone users than other apps. As a result, make sure that anyone searching for a fast snack may locate you. Update your profile and double-check that your menu, hours of operation, and phone number are right, as well as adding some photographs to show customers what to anticipate.
5. Delivery Service Partnership(s)
Take-out sales have grown in recent years (particularly after the pandemic), according to research, and consumers who make an online order have a 95% probability of returning to your institution. Offering a delivery service not only extends your client base but also allows your current customers to take their favorite meals with them wherever they go.
Begin by partnering with a delivery provider, such as Uber Eats or Deliveroo. Though they do charge a high service charge (up to 15%), they may help you expand your visibility and raise your earnings by 10% to 20%.
6. Monitor you Reviews
It’s a double-edged sword when it comes to online reviews. Although they may not appear to be significant, they have the potential to create or shatter your success. 88 percent of individuals are impacted by online opinions and feedback, so make sure you keep track of what customers are talking about you and respond promptly.
Monitor important sites such as Google Maps, Yelp, and Tripadvisor, and reply quickly to unfavorable comments. After all, isn’t the client king?
7. Partner with Food Bloggers
Food blogging is the biggest new trend, and prominent bloggers have a tremendous level of influence on their following. Invite a handful of your greatest local personalities to a menu tasting and special event planned exclusively for the social elite. Folks will be queuing up to get there before you know it.
8. Encourage Users to Generate Content Online
According to research, Millennials trust consumer content 50% more than almost any other type of media. This may be done through blog articles, Instagram stories, or Facebook status updates. This is especially simple if your business has an Instagram-friendly feature wall, or a design or unusual food presentation. Urge your consumers to tag you in their stories. It will establish your brand’s reputation and demonstrate to others that you are someone worth talking about.
The Bottom Line
Customers would like to know exactly what’s going into their bodies if it tastes good to them, why must they eat it, and so on. So, if you would like these folks to buy your product, you must provide them with a compelling reason.
In addition, there are a few things customers care deeply about, how comfortable your restaurant is, and how safe it is to them. Contact several table, utensils, and dining chair manufacturers to get the most eye-appealing outfit. In addition, invest in hand sanitizers for your business and offer free face masks for customers when they leave. Contact a face mask manufacturer for a better deal.
Digital marketing involves succeeding in all the avenues mentioned above. With that said, all the best and happy marketing.