The Guide to Better Email Marketing
Communicating with your customers is what content marketing is all about and getting your message across via all the channels available today is essential. Contrary to what you would possibly read or hear, email marketing is extremely much alive and still one of the simplest online marketing strategies for all the Digital marketing companies.
Reasons Why to Email Your Database?
First of all, here are just 4 reasons why you ought to be emailing your database of consumers to maximise your chances of winning their business before the competition does!
To Generate Business
This is the amount one reason why you ought to be emailing your customers both new and existing. Email marketing, either as a newsletter or targeted product email, maybe a direct and straightforward thanks to communicating your message to customers and generate business. Emails are personal and go on to the customer’s Inbox, unlike social media where customers can miss your post.
Targeted & Relevant Emails
If your database has information about what customers have bought, then you’ll target products to those particular customers. As they need already purchased from you before they now trust you and once you recommend or present your other products as solutions, they’re going to listen.
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According to research, communicating together with your customers once every three months helps to take care of the connection. Trust is that the foundation that lasting relationships are built on and when a customer trusts you, your company and therefore the advice is given, they’re going to become a repeat buyer.
Email Marketing is Cost-Effective
Direct marketing is often expensive once you add up the prices of designing, printing and postage costs. Telemarketing may be a minefield and savvy buyers will generally not give sales calls the time of day. Email marketing is extremely cheap to get, liberal to send and reaches an outsized audience at the press of a button.
Our 10 Top Tips for Better Emails
Every Digital marketing company that invests in email marketing as part of their online marketing strategy knows that, in order to be successful, their emails need to be opened, read and clicked.
Here are some tricks that you simply can implement which will dramatically improve your emails, and obtain them to be opened, read and clicked:
1. Always Test Before Sending
This is one of the foremost important belongings you got to do. Test links, appearance, cross-browser testing and make your emails look professional, this may provide a positive impression to customers and potential customers.
2. Keep Subject Lines Short and Catchy
A good subject line is often the difference between your email being opened or deleted. Make sure they’re short, but catchy at the same time. The goal is to quickly create curiosity and therefore the desire to open the e-mail and know more. Offering something like an insight or a deal is often an honest idea.
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3. Promise Something Good
This tip is in reference to the previous one. You should promise something good on the subject line, as well as in your email’s content. By promising something good, you retain the reader engaged together with your copy and need to understand more. This is key in order for your readers to keep reading your email until they reach the call-to-action and are so engaged they have no other option but click on it.
4. Add A Clear Call-To-Action
Every time you send an email to your audience you would like them to require action (buy a product, register for an occasion, participate during a competition, etc). So, make sure you’ve got a transparent and visual call-to-action within the body of your email so people can easily click. Do not make it a harsh sell, make it as a deal they can’t refuse.
5. Ensure emails display on mobile phones
Have your emails in both HTML and plain text – allowing people to read the e-mail if it doesn’t display correctly. Also, include a link to an internet version of the e-mail.
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6. Make It Easy to Unsubscribe
Having people unsubscribing may be a normal thing that happens to each company. It is your duty to form life easier for folks that wish to try to so and keep the connections with you as an honest experience, albeit they want to stop receiving your communications. Also, making it easy to unsubscribe prevents complaints and emails from being reported.
7. Be Valuable
Each subscriber has given you a hard-earned vote of confidence, and they expect to hear from you but only if you have something valuable to say to them, so respect that trust. Only send emails to your database once you really have something to mention which will deliver the important value (a new product, a reduction, competition, promotion, etc).
8. Use Peoples Names
Personalised emails using people’s name is a tremendous strategy to make a dialogue and make them engaged together with your copy. A good strategy is to use the name within the salutation and next to your call-to-action to encourage people to click thereon.
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9. Give Something for Free
Whatever the purpose of your email, confirm people enjoy reading your emails. How? Share a useful tip, a piece of “how-to” advice, make them feel better or inspire them.
For example, if you’re trying to sell a replacement book, share some tips from the book that folks instantly relate to. This sharing of something for free of charge will make them feel good and increase the probabilities of your email being read and clicked (and next emails to be opened too).
10. Write with A Human Voice
When you write your emails, you shouldn’t think about your entire database. Think that you’re writing the e-mail to your best customer that happens to be a true person. So, write something you would feel comfortable reading. Sound friendly, but still professional and don’t overload with techno-speak. The trick here is to form people feel connected to you!